User Acquisition and Growth Specialist

I am a highly skilled user acquisition specialist with extensive experience in developing and implementing successful campaigns. Throughout my career, I have worked with various companies in the gaming and e-commerce industries. My expertise includes User Acquisition and App Store Optimization (ASO) techniques, as well as working with alternative user acquisition channels to reach new audiences and increase app visibility.

I am proficient in managing campaigns based on key performance indicators such as ROAS, Net Yield, ROI, and Retention rate values. I have experience using Facebook Business Manager, Google ACI/ACE, Firebase, Google Analytics (GA4), AppsFlyer, Adjust, AppAnnie, and AppFollow. Additionally, my skills in estimation/prediction analysis, affiliate networks, and DSP help me create cost-effective campaigns.

To improve my technical skills, I am currently learning SQL for creating effective dashboards in Looker BI. I am fluent in Turkish, Russian, English, and Azerbaijani, which allows me to facilitate communication with diverse teams and clients.

I have a Bachelor's degree in Public Relations & Advertising from the Faculty of Applied Communication at Istanbul University. Currently, I am writing a thesis on Neuromarketing at Üsküdar University.

Professional Experience

Plummy Games - User Acquisition

February 2023 - Present Remote

Hepsiburada - Sr. Mobile Digital Marketing Specialist

October 2021 - February 2023 Remote

Madduck - Digital Marketing Associate

February 2021 - June 2021 Istanbul

Publishme Agency - User Acquisition Specialist

October 2020 - February 2021 Istanbul

Lokum Games (InGame Group) - User Acquisition Specialist

May 2019 - September 2020 Istanbul

Wolves Interactive - Digital Marketing Specialist

December 2018 - May 2019 Istanbul

Bamgaga - Social Media Specialist

January 2016- December 2018 Istanbul


2019 - T.C. Uskudar University, Institute of Social Sciences, Neuromarketing graduate program, M.A

2014 - 2018: T.C. Istanbul University, Faculty of Communication, Department of Public Relations and Publicity

2006 - 2014: T.C. Istanbul University, English Language Teaching Department


Courses / Certificates


Cycling, Wood Carving, Camping & Hiking, Hitchhiking


Available upon request.