User Acquisition and Growth Specialist

I am a highly skilled user acquisition specialist with extensive experience in developing and implementing successful campaigns. Throughout my career, I have worked with various companies in the gaming and e-commerce industries. My expertise includes User Acquisition and App Store Optimization (ASO) techniques, as well as working with alternative user acquisition channels to reach new audiences and increase app visibility.

I am proficient in managing campaigns based on key performance indicators such as ROAS, Net Yield, ROI, and Retention rate values. I have experience using Facebook Business Manager, Google ACI/ACE, Firebase, Google Analytics (GA4), AppsFlyer, Adjust, AppAnnie, and AppFollow. Additionally, my skills in estimation/prediction analysis, affiliate networks, and DSP help me create cost-effective campaigns.

To improve my technical skills, I am currently learning SQL for creating effective dashboards in Looker BI. I am fluent in Turkish, Russian, English, and Azerbaijani, which allows me to facilitate communication with diverse teams and clients.

I have a Bachelor's degree in Public Relations & Advertising from the Faculty of Applied Communication at Istanbul University. Currently, I am writing a thesis on Neuromarketing at Üsküdar University.

Professional Experience

Plummy Games - User Acquisition

February 2023 - Present Remote

• Star Merge - Soft launch

• UA & App Store Optimization (ASO)

Hepsiburada - Sr. Mobile Digital Marketing Specialist

October 2021 - February 2023 Remote

• Developing and implementing successful user acquisition (UA) campaigns and strategies for e-commerce "Hepsiburada."

• Utilizing App Store Optimization (ASO) techniques to improve app visibility and increase downloads.

• Exploring alternative UA channels to reach new audiences.

Madduck - Digital Marketing Associate

February 2021 - June 2021 Istanbul

• Managed worldwide UA campaigns for business apps that generate revenue via subscription.

• Coordinated campaigns through main and affiliate networks for IOS.

• Managed and monitored campaigns according to Net Marketing, Subscriber, and Purchases. Reported Weekly & Monthly campaigns performance.

• Coordinated with the creative team for suitable artwork that matches the product and localization of creatives to deliver a high-quality advertisement to our target audience.

Publishme Agency - User Acquisition Specialist

October 2020 - February 2021 Istanbul

• Created successful user acquisition campaigns for Brawl Stars in Turkey & MENA countries.

• Managed and monitored campaigns according to Net Yield, ROI, and Retention rate values. Reported Weekly & Monthly campaigns performance.

• Coordinated with the creative team for suitable artwork that matches the product and localization of creatives to deliver a high-quality advertisement to our target audience.

• Prepared a paid marketing plan and user acquisition proposal for clients.

Lokum Games (InGame Group) - User Acquisition Specialist

May 2019 - September 2020 Istanbul

• Created and managed UA campaigns for Elite Games (Pool games) in Turkey & Tier1 countries.

• Managed campaigns through Facebook Business & Google Ads & TikTok & AdColony for IOS and Android.

• Coordinated with the creative team for suitable artwork that matches the product and localization of creatives to deliver a high-quality advertisement to our target audience.

• Prepared a marketing plan and assets for the global soft launch.

Wolves Interactive - Digital Marketing Specialist

December 2018 - May 2019 Istanbul

• Managed and marketed games through Facebook Business and Google Ads for IOS and Android.

• Coordinated with the creative team for suitable artwork that matches our game to deliver high-quality creative assets to our target audience.

• Brainstormed with the marketing team for the best strategy regarding (target audience, prices, best platform, demographics, behavior, and interests).

Bamgaga - Social Media Specialist

January 2016- December 2018 Istanbul

• Managed and marketed e-commerce website (www.bamgaga.com)

• Social Media Marketing (Facebook Business Manager)

• Content creation (artwork) for social media accounts using Adobe design tools

Education

2019 - T.C. Uskudar University, Institute of Social Sciences, Neuromarketing graduate program, M.A

2014 - 2018: T.C. Istanbul University, Faculty of Communication, Department of Public Relations and Publicity

2006 - 2014: T.C. Istanbul University, English Language Teaching Department

Skills

• Proficient in Facebook Business Manager, Google ACI/ACE, Firebase, Google Analytics (GA4), AppsFlyer, Adjust, AppAnnie, AppFollow, and social media channels for user acquisition and growth.

• Skilled in estimation/prediction analysis for monthly plans, helping to optimize budgets.

• Experienced in DSP and affiliate networks, which can lead to cost-effective campaigns.

• Proficient in Excel and Google Sheets, including the creation of automated reports with App Script, which can improve data analysis and reporting.

• Beginner in Python for data visualization, demonstrating a willingness to learn and expand technical skills.

• Learning SQL for creating effective dashboards in Looker BI, highlighting a commitment to improving data analysis and reporting.

• Fluent in Turkish, Russian, English, and Azerbaijani (native), facilitating communication with diverse teams and clients.

Courses / Certificates

• Apple Search Ads Certification - Apple (October 2020)

• Introduction to Machine Learning - Global AI Hub / AI Business School (September 2020)

• From A to Z Professional Digital Marketing Course (Online - Burak Arslan (Gittigidiyor Digital Marketing Head)) (April 2019)

• Computer-Based Advertising and Design – ISMEK (October 2014 - May 2015)

• Web Design – ISMEK (October 2013- May 2014)

• Adobe Photoshop – Private Lesson (May 2012- August 2012)

Hobbies

Cycling, Wood Carving, Camping & Hiking, Hitchhiking

References

Available upon request.